{"id":18712,"date":"2020-12-01T12:33:38","date_gmt":"2020-12-01T11:33:38","guid":{"rendered":"https:\/\/www.linkeus.fr\/4event-une-plateforme-360\/"},"modified":"2020-12-01T12:33:38","modified_gmt":"2020-12-01T11:33:38","slug":"4event-une-plateforme-360","status":"publish","type":"post","link":"https:\/\/www.linkeus.fr\/en\/4event-une-plateforme-360\/","title":{"rendered":"4EVENT : une plateforme 360\u00b0"},"content":{"rendered":"<p>Le mardi 1<sup>er<\/sup> septembre, lors d\u2019une conf\u00e9rence de presse dans le cadre du salon HEAVENT MEETINGS, en pr\u00e9sence de Madame Jennifer SALLES BARBOSA, conseill\u00e8re r\u00e9gionale, pr\u00e9sidente de la commission tourisme de la R\u00e9gion Provence-Alpes-C\u00f4te-d&#8217;Azur, Monsieur David LISNARD maire de Cannes et pr\u00e9sident du Comit\u00e9 R\u00e9gional de Tourisme C\u00f4te d\u2019Azur France, Monsieur Jean-Pierre SAVARINO, 1<sup>er<\/sup> vice-pr\u00e9sident de la CCI Provence-Alpes-C\u00f4te d\u2019Azur, Monsieur Christophe MARTIN, directeur de l\u2019Institut Sup\u00e9rieur du Tourisme de Cannes et des partenaires de Provence C\u00f4te d\u2019Azur Events, Monsieur Pierre-Louis ROUCARIES, pr\u00e9sident de Provence C\u00f4te d\u2019Azur Events et pr\u00e9sident d\u00e9l\u00e9gu\u00e9 d\u2019Unimev a pr\u00e9sent\u00e9 les actions et projets de relance de la fili\u00e8re \u00e9v\u00e9nementielle pour la r\u00e9gion Provence-Alpes-C\u00f4te d\u2019Azur et en particulier la cr\u00e9ation d\u2019une plateforme 360\u00b0 d\u2019innovation \u00e9v\u00e9nementielle 4EVENT \u00e0 Cannes.<\/p>\n<p>La crise que traverse la fili\u00e8re \u00e9v\u00e9nementielle suite \u00e0 la pand\u00e9mie COVID-19, avec des activit\u00e9s \u00e0 l\u2019arr\u00eat ou \u00e0 repenser sous de nouveaux formats, contraint les professionnels \u00e0 acc\u00e9l\u00e9rer les innovations pour apporter des r\u00e9ponses pertinentes aux mutations qui traversent le secteur depuis plusieurs ann\u00e9es.<\/p>\n<p>C\u2019est pour les accompagner dans cette d\u00e9marche que Provence C\u00f4te d\u2019Azur Events, en partenariat avec l\u2019Institut Sup\u00e9rieur du Tourisme de Cannes, s\u2019est engag\u00e9 dans la cr\u00e9ation d\u2019une plateforme en innovation \u00e9v\u00e9nementielle, 4EVENT. Elle se pr\u00e9sente comme un outil qui permettra de g\u00e9rer cette crise et ses cons\u00e9quences avec la r\u00e9activit\u00e9 n\u00e9cessaire et dans une perspective long terme afin de garantir une reprise d\u2019activit\u00e9 dans les meilleures conditions.<\/p>\n<h4>4EVENT C\u2019EST 4 P\u00d4LES DE SERVICES :<\/h4>\n<ul>\n<li><strong>4EVENT Careers &amp; learning<\/strong>\u00a0&#8211; Formation initiale et continue : offre de formation diff\u00e9renci\u00e9e r\u00e9pondant aux besoins des professionnels et des \u00e9tudiants ;<\/li>\n<li><strong>4EVENT Incubation<\/strong> &#8211; Accompagnement d\u2019entreprises innovantes\u00a0: accompagnement \u00e0 la cr\u00e9ation, \u00e0 l\u2019exp\u00e9rimentation, et au financement, coaching\/expertise dans le secteur \u00e9v\u00e9nementiel\u00a0;<\/li>\n<li><strong>4EVENT Research<\/strong> &#8211; Chaire internationale de recherches sur le management des risques dans le secteur du tourisme et de l\u2019\u00e9v\u00e9nementiel &#8211; CIRTE : publications acad\u00e9miques sur la base de donn\u00e9es fournies par les partenaires techniques, ing\u00e9nierie p\u00e9dagogique et pr\u00e9paration d\u2019outils op\u00e9rationnels et pratiques \u00e0 l\u2019usage des professionnels ;<\/li>\n<li><strong>4EVENT Resources<\/strong> &#8211; \u00c9tudes prospectives et networking : prestations aux entreprises, \u00e9tudes et prospective, groupes de travail (par exemple \u00ab attractivit\u00e9 \u00bb, \u00ab d\u00e9veloppement durable \u00bb), d\u00e9veloppement de r\u00e9seaux (networking), mise \u00e0 disposition d\u2019espaces, organisation de conf\u00e9rence, de s\u00e9minaires.<\/li>\n<\/ul>\n<p>Ces 4 p\u00f4les de services, avec en leur c\u0153ur une chaire internationale de recherches sur le management des risques dans le secteur du tourisme et de l\u2019\u00e9v\u00e9nementiel, constituent un \u00e9cosyst\u00e8me unique favorisant l\u2019\u00e9mergence d\u2019id\u00e9es et d\u2019innovations 100% d\u00e9di\u00e9es \u00e0 l\u2019\u00e9v\u00e9nementiel.<\/p>\n<p>Gr\u00e2ce au soutien de la R\u00e9gion Sud et \u00e0 l\u2019accompagnement au titre de l\u2019Op\u00e9ration d\u2019Int\u00e9r\u00eat R\u00e9gional Tourisme et Industries Cr\u00e9atives, 4EVENT pourra voir le jour d\u00e8s janvier 2021.<\/p>\n<p>Compte tenu de l\u2019importance du volet formation, le partenariat avec l\u2019Institut Sup\u00e9rieur du Tourisme de Cannes, motiv\u00e9 par une expertise reconnue et des possibilit\u00e9s de mutualisation des r\u00e9seaux et comp\u00e9tences, s\u2019imposait. Enfin, la notori\u00e9t\u00e9 de Cannes qui accueille de grands \u00e9v\u00e9nements internationaux et son projet \u00ab Cannes on air-Ville cr\u00e9ative \u00bb autour du technop\u00f4le de la Bastide Rouge, l\u00e9gitiment le choix de la Cit\u00e9 des Festivals pour accueillir la localisation de notre plateforme.<\/p>\n<p>4EVENT est l\u2019innovation de la rentr\u00e9e\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mardi 1er septembre, lors d\u2019une conf\u00e9rence de presse dans le cadre du salon HEAVENT MEETINGS, en pr\u00e9sence de Madame Jennifer SALLES BARBOSA, conseill\u00e8re r\u00e9gionale, pr\u00e9sidente de la commission tourisme de la R\u00e9gion Provence-Alpes-C\u00f4te-d&#8217;Azur, Monsieur David LISNARD maire de Cannes et pr\u00e9sident du Comit\u00e9 R\u00e9gional de Tourisme C\u00f4te d\u2019Azur France, Monsieur Jean-Pierre SAVARINO, 1er vice-pr\u00e9sident [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-18712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pce-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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